Known for the “Best Omelettes on the Planet,” the Squeeze In has been in business since 1974. As Chief Executive, Misty is responsible for every facet of the business including marketing, management and operations. Featured on the Food Network’s Throwdown with Bobby Flay in 2010 the local diner chain, in the greater Reno, Nevada area, was recently profiled in The New York Times for its social media savvy. Misty developed and leads a multi-facet marketing program including an across the board social media strategy; a loyalty program with over 52,000 members; direct response marketing; a monthly print and e-newsletter and a combined customer rating of good and excellent rarely dipping below 95%.