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Miriam Kendall

Miriam Washington Kendall has been an in-demand business strategy and integrated marketing consultant for over 15 years. She is an industry thought leader, a keynote speaker, and a contributing author to a 2004 Amazon top 10 business book, Managing Customer Relationships: A Strategic Framework. She has worked with and for some of the top consulting and marketing services companies including Peppers & Rogers Group, Wunderman, and Ernst & Young and currently runs her own small business, Ratio Consulting. She has served a wide variety of Fortune 500 clients including Microsoft, Ford, Nordstrom, Citigroup, BP, and Dell. In the last several years, she has been focused on helping companies use multi-channel marketing strategies to better serve the small- to medium-size business sector. Miriam is also a long-term consultant to Pitney Bowes and a paid contributor to the pbSmart™ Essentials blog.

All Articles by Miriam Kendall

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Email Marketing: A Guide to Getting Started

So you know your competitors are using email marketing. And you know you get emails from companies trying to get you to buy, register for, or try their products. You know there is a reason all these companies are investing… Read this Article »

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Miriam Kendall

May 31, 2012

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social media trends

Social Media Trends Small Businesses Should Watch in 2012, Part 2

Last week, we explored the top five social media trends that matter for small businesses in 2012 — you can catch up with them here. Now, let’s take a look at numbers six through ten.… Read this Article »

Miriam Kendall

December 5, 2011

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social media trends

Social Media Trends Small Businesses Should Watch in 2012, Part 1

There are so many different social media channels these days that it can be hard for small business owners to invest their time wisely. And there seems to be a raft of new trends cropping up all the time.This article… Read this Article »

Miriam Kendall

November 28, 2011

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mobile friendly email

What's the Big Deal About Integrating Social Media and Email Marketing?

If you are a small business, the simple fact that you are undertaking email marketing and/or social media efforts is a good thing. So give yourself a pat on the back. But now think about taking your marketing just one… Read this Article »

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Miriam Kendall

October 31, 2011

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QR code marketing for small business

Why Small Businesses Should Care About QR Codes

You’ve seen the funny-looking little squares with black-and-white patterns inside. They’re popping up everywhere. But you’re probably thinking that QR codes, as they are known, are complicated, high-tech tools that only the most sophisticated marketers are using. So should a… Read this Article »

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Miriam Kendall

October 14, 2011

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get started with email marketing

Email Marketing: A Guide to Getting Started

So you know your competitors are using email marketing. And you know you get emails from companies trying to get you to buy, register for, or try their products. You know there is a reason all these companies are investing… Read this Article »

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Miriam Kendall

June 9, 2011

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The “happy employee” advantage

Do happy employees lead to happy customers who drive better company performance?  The answer is a resounding, but qualified, YES!… Read this Article »

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Miriam Kendall

May 3, 2011

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