It is always cheaper to keep a customer than it is to find a new one, and the best way to keep them is through regular, quality communication. This blog looks at the why and how of staying in touch… Read this Article »
All Articles by Melinda Emerson
Your website is the most important element of yoursmall business marketing mix. It's more important than a brochure or a business card. Let's face it—few people are using the yellow pages to find vendors these days, so your no. 1… Read this Article »
Note: I'm doing a webinar on this topic this Thursday at 1:00 pm, so if you'd like to learn more, sign up here and you could win a free consultation with me, The SmallBizLady!
The old business saw is true:… Read this Article »
We all spend a lot of energy trying to get in front of decision makers.But unless you have an effective sales presentation, you may be wasting your time. In my 13 years in business, I have done countless sales presentations.… Read this Article »
Building a business requires a solid customer retention strategy, one that will keep your current customers engaged. You can do that cheaply and effectively by staying in contact with them. But first, you have to ask yourself, when is the… Read this Article »
Cross-selling is the art of encouraging customers to spend a little more money with you. The concept is a simple one. When you cross-sell, you offer the customer an additional product or service that is related to the services they… Read this Article »