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Matt Mansfield

Matt Mansfield is the Head Tour Guide at http://www.mattaboutbusiness.com where he helps entrepreneurs and Fortune 500 companies use the web to manage and market their business by connecting online strategies and tactics with real-world results. Since 1993, Matt's eclectic career has included product and project management, marketing and PR, software design and development, entrepreneurship and startup experience, public speaking and training for both groups and individuals. From providing global leadership as the head of e-business for a $1 billion manufacturer to designing the functionality and look-and-feel of an award-winning online student learning environment, Matt has mastered the art of matching online strategies and tactics to on-and-offline business needs. Matt Mansfield is not a Pitney Bowes employee and is a paid contributor to the pbSmart™ Essentials blog.

All Articles by Matt Mansfield

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Video: How to Build a Mobile Website

Welcome to the holiday season, the time of year when shoppers are rushing about buying gifts and taking advantage of holiday deals. You want to grab their attention and have them shop in your store but, there’s a lot of… Read this Article »

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Matt Mansfield

November 21, 2012

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The 12 Days of Christmas – A QR Code Marketing Plan

Welcome to the holiday season!
If you own or work at a retail outlet, this is a very important time of the year for you.
You want to make sure customers know you’re open for business, and you’ll need to… Read this Article »

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Matt Mansfield

November 12, 2012

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Hit the Instant Gratification Sweet Spot with QR Codes

Instant gratification – the promise of getting something good, right away–can be a big help when it comes to selling your products and services.
It is something that online shoppers have come to take for granted—they can instantly download a… Read this Article »

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Matt Mansfield

October 4, 2012

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Best of the Blog: 5 Great Sources of Content for Your Blog and Email Newsletters

Are you having trouble finding content for your blog and newsletters? This article focuses on how and where you can quickly find engaging, interesting content to can pass on to your readers and customers. Remember, the ability to regularly provide… Read this Article »

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Matt Mansfield

September 20, 2012

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Email Marketing Tips for Small Businesses

How to Use Email for Target Marketing

When folks talk about email marketing, there’s a lot of focus on making your subscriber list as large as possible. And sure, a bigger list of email subscribers means that more consumers will be exposed to your products and services.… Read this Article »

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Matt Mansfield

August 13, 2012

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Build customer relationships

Customer Retention: Keep Customers by Growing Relationships Online

Whether you call them customers, clients, patrons or something else altogether, nothing is more important to your business than the folks who buy your products and services.… Read this Article »

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Matt Mansfield

June 12, 2012

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Email Marketing for Retailers: Recorded Webinar

Want to learn how to use email marketing to promote your retail business and increase sales? In this on-demand webinar, seasoned Small Business and Email Marketing expert Matt Mansfield will teach you how to:

USE EMAIL EFFECTIVELY to acquire new… Read this Article »

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Matt Mansfield

May 29, 2012

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