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Justin Amendola

Justin Amendola is a VP, Global SMB Digital Strategy at Pitney Bowes. In his current role, Justin helps Pitney Bowes identify and meet the needs of small businesses that rely on regular communications to get customers, improve customer satisfaction and transact with customers. This includes regular posts on the pbSmart™ Essentials website, a resource center designed to provide customer communications tools and advice that businesses can use to build stronger, more profitable relationships. Justin Amendola has an MBA from Columbia Business School and almost 15 years of integrated marketing experience in the B2B and B2C realms. He openly welcomes comments and feedback on his articles, as well as those by other authors on this website. He shares Pitney Bowes' goal of taking frequent reader feedback on pbSmart Essentials, in order to continue evolving the site into an essential everyday customer communications resource.Justin invites readers to connect with him via Twitter, LinkedIn and Google+:Connect with Justin via Twitter Connect with Justin via LinkedInConnect with Justin via Google+

All Articles by Justin Amendola

Mobile Web Development

Mobile Web Development: Don’t Forget To Consult Your Customers

Mobile web development is a hot topic among small business owners and marketers. We all know that a large number of people now access the Internet through mobile devices. We also know that these mobile users expect a web experience… Read this Article »

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Justin Amendola

March 25, 2013

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How to Make Daily Deal Websites Work for Your Small Business

In a previous blog post about local online advertising, we talked about the role of daily deal websites like Groupon and LivingSocial.com. For those not familiar with the concept, daily deal websites allow businesses to promote special offers that become… Read this Article »

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Justin Amendola

January 3, 2013

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mobile maketing

Infographic: A Third of Customers Prefer to Shop on Mobile Devices

Despite the huge growth in the use of mobile devices, mobile marketing often seems to fly under the radar of marketers.  Why? One possible reason is that there is no shortage of other new marketing options to keep us busy,… Read this Article »

Justin Amendola

December 21, 2012

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Monthly Poll Round-up: How Are You Thanking Customers This Holiday Season?

This past month we polled pbSmart Essential readers about how they were thanking customers and suppliers this holiday season.  Here’s what we learned: 
27% of you are sticking with traditional hand-written cards this year, while 23% prefer group emails with… Read this Article »

Justin Amendola

December 19, 2012

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8 Reasons Your Business Needs a Mobile Website

Does your small business need a mobile website? Most often the answer to that question is “yes”, but you still might be wondering how a mobile website can help grow your business.
As more Americans purchase mobile devices, the need… Read this Article »

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Justin Amendola

December 13, 2012

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3 Ways to Make the Best of Your Mobile Website

Mobile websites can be a powerful tool to help you reach the large audience of potential customers that have mobile devices. Once you have a mobile website, it’s important to use the right marketing strategies to put your mobile website… Read this Article »

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Justin Amendola

December 4, 2012

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Does Your Business Have a Mobile Website In Time For The Holiday Season?

This Saturday is Small Business Saturday 2012, sandwiched right in between Black Friday and Cyber Monday. It is one of the busiest shopping weekends of the entire year, and is the first of many crazy shopping weekends before the holiday… Read this Article »

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Justin Amendola

November 20, 2012

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