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JoAnna Brandi

JoAnna Brandi
When companies want to transform their customer service into Exquisite Customer CARE they call on JoAnna Brandi to guide the way. For the last 21 years JoAnna’s been teaching, coaching, cajoling, urging, provoking and inspiring companies to get beyond the idea of customer satisfaction and embrace Customer CARE. When you Create Authentic Relationships with Enthusiasm and Energy you build strong emotional bonds that lead to customer happiness, employee happiness, loyalty, repeat business and referrals. Happier customers lead to a happier bottom line. With experience in companies large and small, JoAnna Brandi has a broad range of abilities, working with CEO’s as well as Customer Service Managers and Directors, Sales Managers, Marketing Directors and Customer-Facing people. An author of three books and publisher of a leadership training course, “The Customer Care Coach” she is an active writer in the field. She has inspired thousands and thousands of people to be more conscious, caring and competent in their customer relationships. JoAnna Brandi is not a Pitney Bowes employee and is a paid contributor to the pbSmart™ Essentials blog.

All Articles by JoAnna Brandi

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Little Company? Here’s How to Look Big Enough to Count!

Many business owners say they want to look “big” when what they REALLY want to do is to appear to be an important and valuable resource – one that potential customers will pay attention to.… Read this Article »

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October 24, 2011

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Loyal Small Business Customer

5 Ways to Turn New Customers Into Loyal Customers

Just because someone buys from you once doesn’t mean they will be a continuing customer. If you don’t create a sense of engagement — something that convinces the new buyer that your company can continue to provide them with the… Read this Article »

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October 12, 2011

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Customer service feedback

Seven Mistakes You MUST Avoid to Give Great Customer Care

You want great referrals, but you’re not sure what to do. So why not start with the number one issue — are your customers happy? We talk a lot here about satisfying your customers by finding out what you are… Read this Article »

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September 30, 2011

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MAGIC = Making A Great Impression on the Customer

Use Moments of Truth to Build Customer Loyalty

Jan Carlzon, best known for the turnaround of SAS Airlines, did three important things when he became president of the company. He first preached that SAS wasn’t in the airplane business flying people — they were in the people business… Read this Article »

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September 27, 2011

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A Simple Way to Appreciate Your Customers

Customer Appreciation: Mail Simple Postcards To Say Thank You

The world is a loud and noisy place and it’s hard to stay above the noise level to get noticed. How will customers distinguish you from everyone else? The answer is to keep your message simple and reinforce it in… Read this Article »

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September 23, 2011

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Creating Opportunities That Increase Customer Satisfaction

Creating Opportunities That Increase Customer Satisfaction

My friend Cary Zucker once told me “Opportunities are never lost, they are simply found by someone else.” How true it is. And the people that find them, find them because they are open to seeing them — everywhere.
Opportunities… Read this Article »

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September 20, 2011

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Three Keys to Building Lifetime Value

If you’re a progressive thinker when it comes to business, you understand the concept of evaluating a customer’s lifetime value. If someone buys weekly and spends $65 a week ($3,250 a year, accounting for a two-week vacation) and shops with… Read this Article »

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September 12, 2011

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