Many business owners say they want to look “big” when what they REALLY want to do is to appear to be an important and valuable resource – one that potential customers will pay attention to.… Read this Article »
JoAnna Brandi
All Articles by JoAnna Brandi


5 Ways to Turn New Customers Into Loyal Customers
Just because someone buys from you once doesn’t mean they will be a continuing customer. If you don’t create a sense of engagement — something that convinces the new buyer that your company can continue to provide them with the… Read this Article »

Seven Mistakes You MUST Avoid to Give Great Customer Care
You want great referrals, but you’re not sure what to do. So why not start with the number one issue — are your customers happy? We talk a lot here about satisfying your customers by finding out what you are… Read this Article »

Use Moments of Truth to Build Customer Loyalty
Jan Carlzon, best known for the turnaround of SAS Airlines, did three important things when he became president of the company. He first preached that SAS wasn’t in the airplane business flying people — they were in the people business… Read this Article »

Customer Appreciation: Mail Simple Postcards To Say Thank You
The world is a loud and noisy place and it’s hard to stay above the noise level to get noticed. How will customers distinguish you from everyone else? The answer is to keep your message simple and reinforce it in… Read this Article »

Creating Opportunities That Increase Customer Satisfaction
My friend Cary Zucker once told me “Opportunities are never lost, they are simply found by someone else.” How true it is. And the people that find them, find them because they are open to seeing them — everywhere.
Opportunities… Read this Article »

Three Keys to Building Lifetime Value
If you’re a progressive thinker when it comes to business, you understand the concept of evaluating a customer’s lifetime value. If someone buys weekly and spends $65 a week ($3,250 a year, accounting for a two-week vacation) and shops with… Read this Article »
JoAnna Brandi