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Ariel Snapp

Ariel Snapp is a User Experience Designer for Pitney Bowes and specializes in web design and online marketing. She also consults with small businesses on how to build and integrate their digital presence within their traditional business model. She has written articles for various publications including; SEOMoz, Wisebread, the CU Times, and other websites. Ariel is a Google AdWords Qualified Individual, has an Online Marketing Certification and has a BS in Business Administration with an emphasis in Marketing from the Leeds School of Business at the University of Colorado. Ariel is a Pitney Bowes employee and a contributor to the pbSmart Essentials community.

All Articles by Ariel Snapp

How to Increase Conversions on Your Website

How to Increase Conversions on Your Website

Let’s say you’ve invested in cross-channel promotions including direct mail, email marketing, search engine marketing, social media, press releases, and the like. You’ve done it all. And now your website is finally starting to draw real traffic.
Except you aren’t… Read this Article »

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Ariel Snapp

October 20, 2011

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Drive Traffic with High Impact Keyword Changes for Your Website or Blog

Chances are you’ve heard of SEO (Search Engine Optimization), even if you aren’t interested in doing it yourself. But perhaps you’d try it if you knew just how easy it was to make some basic keyword changes to your website… Read this Article »

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Ariel Snapp

September 19, 2011

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How to Get Started with Affiliate Marketing

Affiliate marketing is a quickly growing online tool that you encounter on a daily basis, perhaps without even knowing it. But if part or all of your business is online, or even if you are a frequent blogger, there may… Read this Article »

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Ariel Snapp

August 19, 2011

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Monitor Your Online Presence

Simple Online Reputation Management Tools for Small Business

Engaging with — and responding to — your customers is essential to managing your online reputation. Responding to negative comments and reviews is critical, and make sure to be genuine in your response, and offer a solution. But don’t forget… Read this Article »

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Ariel Snapp

July 25, 2011

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