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Stephen Shoff

Stephen Shoff, MBA is our own pbSmart Coach, Pitney Bowes' in-house small business marketing expert. He specializes in helping small enterprises get up and running quickly and successfully through the savvy application of creative brand messaging, mobile marketing, social media communications and creative promotion. With over twenty years of consulting and execution experience including four years in Japan and the Far East, Stephen has worked extensively as an entrepreneur and franchisee as well as with large and small non-profit and for-profit companies. He started and ran his own successful creative marketing agency and is a sought after international speaker having spoken to over 100,000 event attendees in the US and the Far East. Stephen's passion is to create the remarkable through empowering and effective communications.

All Articles by Stephen Shoff

Email Marketing Tips for Small Businesses

5 Reasons to Switch to an Email Marketing Tool

Are you still using your online or desktop email program to send marketing emails? You shouldn’t be!
Email marketing is an excellent marketing tool for small business, allowing you to get new clients and nurture existing ones.  But the reality… Read this Article »

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Stephen Shoff

October 10, 2012

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mobile maketing

Four Keys to Success When Planning Your QR Code Mobile Campaign

Wondering how to plan a successful QR code mobile marketing campaign? This short guide helps you “crack the C.O.D.E.” – offering four simple steps to planning a successful campaign:… Read this Article »

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Stephen Shoff

May 29, 2012

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QR Codes Marketing Ideas for Winter

Go Mobile with QR Codes and Build Your Customer List

Why should you be thinking of mobile marketing and QR codes? Well, in the world of small business a carefully cultivated prospect-customer list is extremely valuable. It’s been said that business can be boiled down to three basic steps: Step… Read this Article »

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Stephen Shoff

April 5, 2012

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