Professional salespeople understand their customers. They know what makes them buy and they know where their customers will stop. But there is one technique that might help you break through to new customers you never expected to have: events marketing.
Read More...Better Than Cloning: Automation That Grows Small Business Profit
As a small business owner who is active online I bet you’ve heard about One-to-One Marketing, the Era of the Customer or the Advent of Social Media Marketing. Everywhere you turn another expert is telling you to start a dialogue with your customers. There’s only one problem.
Read More...QR Code Campaign Ideas
Once you’ve decided to include any given marketing channel in your marketing strategy, you have to think about how you’ll employ it. When it comes to marketing with QR codes, there’s seemingly no limit to how creative your campaigns can be. So here are a couple of QR code campaign ideas, gleaned from bigger companies, [...]
Read More...Grow Customer Loyalty with Content
Many businesses focus their marketing budgets on going after new customers. But existing customers spend 33 percent more than new ones and are 107 percent more likely to refer you to others, according to About.com. With this in mind, focusing on customer loyalty is a always an investment worth making.
Read More...Finding Content for Your Blog and Email Newsletter: 5 Places
One of the biggest challenges in developing a content marketing strategy is finding content for your blog, email newsletter and other communications. And if you’re busy running your business, you may not have the time to figure out which topics will engage your audience.
Read More...3 Tips for Mobile Email Marketing
Mobile email marketing is essential, because our digital consumption habits are changing. With the growing popularity of smartphones and tablets, more and more consumers are using mobile devices to access email. But few feel that reading email on a mobile device is as easy as reading it on a computer.
Read More...How to Get Started with Content Marketing: 5 Steps
Content marketing is one of today’s biggest marketing trends. A 2011 Focus Research report revealed that content marketing is one of the best ways for B2B and B2C businesses to generate leads and sales. But many businesses fail to reap the benefits of content marketing because they don’t know how to get started.
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